What Not to Assume in Affiliate Marketing Based on Customer Psychology

While you are undertaking your affiliate marketing ventures, it is not enough to wait for customers to click at the links that you have placed well at your blogs or websites that you employ. Marketing using the Internet is different from ordinary marketing. In the Internet, you get millions of potential customers at your fingertips, and from that, it is reasonable to expect that a thousand, or even a hundred, will drop by your website. In a single day, it is easy to get thousands of visits, unlike in brick and mortar marketing, where passing your message to a hundred customers may cover a full eight-hour day.
Nevertheless, it is important to remember that the psychology of an Internet customer is substantially similar to the psychology of the ordinary customer when it comes to buying products. First, they love quality products or services. Second, they will seek lengths to get them - even spend days - to speculate and get them. Third, they will visit establishments - or websites - and pick the best products or services. Fourth, when the actual products or services do not match the expectations given them by the marketer through the advertisement, the customers will resent (for a long time) the business selling them.
Now, based on the common-folk customer psychology stated above, here are important tips to keep in mind in affiliate marketing.
1. Do not assume that other customers know about your affiliate marketing efforts just because you have your websites or blogs marshalled somewhere.
Suppose you have a store positioned somewhere; only those locals near your store will visit them. Unless you promote your store beyond the boundaries of your locality through newspaper ads, brochures, etc. Same goes with the Internet: do not assume that your blogs will be visited just because they're there. In the Internet, you won't know the ones close to you your 'locality' so you should strive to make that locality of your own. That is done by aggressive promotion of your websites or blogs.
2. Do not assume that placing links in your homepage is good enough to entice visitors to click them and visit.
Suppose you are successful in summoning visitors. Would they automatically click the links in your webpage? Of course, if they think that the links are worth their time. How would they know? They will read the content which tells them what to expect when they indeed click, so make sure that your marketing efforts to visit them is backed up by a superb analysis of the products and services that they'll potentially avail of.
3. Do not assume that if some customers may actually click at your links, they will actually avail of the products or services of the company that you affiliate yourself with.
Now that they have seen your judgment about the products, the customers will now use their own judgment. The greater the discrepancy between their judgment and your, the marketer's, judgment, the harder the time they will have in transacting, for they have to contend with the mismatch in judgment during the transaction.
Successful affiliate marketing requires some cognizance of customer psychology and then doing some adjustments while dispelling some difficult superstitions (perhaps infused by over enthusiasm or an overly zealous belief on the capabilities of the Internet) to get customers to actually buy products and services, and for you, the marketer, to get commissions.